Building on a long-standing partnership with stc, a leading telecom and technology service provider, frog designed a new company-wide design language system (DLS) to support stc’s massive rebranding effort and inform the design of new products and services. The flagship product of the award-winning DLS is the mystc app—a new, personalized digital platform that empowers stc customers to take control of their telecom services. Informed by in-field research in cities across the Middle East, the frog and stc team together raised the standard for self-service telecom experiences, driving new engagement across the region…

Check out the full article here - https://www.frog.co/work/empowering-customers-through-a-best-in-class-companion-experience-with-stc